U.S. Franchise Information

Häagen-Dazs is committed to offering the best ice cream franchise opportunities to individuals who embody an entrepreneurial spirit and have achieved success in previous ventures. High performing locations and strong brand messaging, promise to offer our franchisee a super premium ice cream experience.

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The Process

1 Review Financial Requirements

Financial Qualifications

$200,000 net worth (not including primary residence, personal automobile, or personal property)

$80,000 liquid asset

Franchise Initial Investment:

Range (year)

Initial Franchise Fee$30,000*
Travel & Living Expenses for Application Interview
Travel & Living Expenses During Training$2,749
Leasehold Improvements$45,000 - $225,000
Deposits and Licenses$7,500 - $17,500
Equipment, Fixtures, & Furnishings$41,000 - $105,500
Opening Inventory$6,000 - $9,000
$1,500 - $2,500
Additional Working Capital Funds - 3 months$10,250 - $63,500

$145,658 - $457,908
Other Fees:
Royalty Fee 4% of Gross Sales
Local Marketing Contribution
1% of Gross Sales
General Marketing Contribution
(for full year; paid in monthly installments)

*Ask about our experienced operator and veteran discount opportunities. Please indicate your Military Status on our Get Started form.

**Can be adjusted in proportion to changes in the U.S. Consumer Price Index under a formula stated in the Franchise Agreement.

Note: The amount of your initial investment will vary depending upon a number of factors, including square footage and configuration (e.g. in-line, kiosk, etc.). A detailed explanation of the information presented here is contained in the Häagen-Dazs Franchising Disclosure Document (FDD).

View our Brochure for more FAQs.

2 Request More Information

If you want to take part in our ice cream franchise ownership opportunities and are seeking additional information please click the link below to provide your contact information and where you are interested in opening a shop. You will instantly be sent an email with additional information about our franchising process. A representative will also contact you to help answer questions and discuss our process with you further.

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3 Initial Discovery

After you review the information we provide and speak with a representative from Häagen-Dazs, you will offered the opportunity to complete an application and asked to provide us with third party documentation. Completion of this step is necessary in order to move forward in our process. Documentation may be, but not limited to, bank statements, verification of information provided in the application, etc.

4 Franchise Disclosure Document

We are happy to provide you our FDD at any time as per your request. We will ask for you to indicate receipt of the document for our record-keeping purposes.

5 Discovery Day

After review, and upon approval, of your application and third party documentation, you will receive an invitation to Häagen-Dazs Shoppe Company Discovery Day at our headquarters in Minneapolis, MN. We have dates reserved each month and they are most often on Fridays. This is a one-day meeting and we can help with providing options for accommodations nearby. After completion of Discovery Day, we will notify you of our Franchise Award decision.

6 Franchise Agreement

Once you are awarded a franchise, we will work to execute a non-location specific Franchise Agreement with you.

7 Site Review

You, the franchisee, will have the opportunity to identify a proposed Shop site. We, Shoppe Company, will provide guidelines for analyzing the location and will conduct a site visit.

8 Construction

We will provide you with support in designing the new Shop in addition to providing your architect with design information, which the architect uses to formalize the construction plans. Construction may begin after we approve the final plans. You may work with our list of preferred providers or select your own furniture, fixtures and finishes suppliers and construction contractors.

9 Training

We offer a nine day Häagen-Dazs University course that will prepare you and your shop Manager with the information and tools to be prepared to open your new shop. The course will be completed before your shop opens and is held in Minneapolis, MN.

10 Shop Opens

Start scooping ice cream, making delicious desserts and have fun meeting your community!

Where We're Building

If you have a location in mind, we'll give you tools so that you can engage in a due diligence process to evaluate its potential. We can also leverage our leasing relationships to help you find a location in an area you desire. 

We will follow a step-by-step startup process and designate one person to answer all of your questions. We also provide support with store design and construction guidance using qualified vendors. 

Enclosed Malls / Lifestyle Centers

500 - 1,200 square feet

Street Locations

800 - 1,200 square feet


175 - 200 square feet

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