World's Best
Ice Cream

At Häagen-Dazs, we do nothing half way. We take pride in our ice cream, using only the freshest ingredients and best-in-class flavors to create a truly delightful dessert experience. Because of our dedication to quality, our ice cream is considered by many to be the best ice cream on earth.

International Brand Recognition

Our name is synonymous with exceptional, high-quality desserts, no matter where you go. Because of our strong, strategic branding, your dessert franchise already has a leg-up on the competition. If you’re looking for fantastic ice cream, you reach for Häagen-Dazs.

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Looking for the best dessert franchising opportunity? Since the inception of Häagen-Dazs, we’ve grown from one store in Brooklyn, NY to over 200 shops throughout the United States. Now’s your chance to own one of the best value franchise options available today with Häagen-Dazs.

We've Got Your Back

How We Support Our Dessert Franchisees


Getting Started

  • Location selection assistance
  • Construction support
  • Häagen-Dazs University
  • Grand Opening program
  • International recognized brand of super premium ice cream


Online Tools

  • Franchisee-focused intranet
  • Social networking
  • Online staff training modules
  • Centralized sales data and reporting system


Dedicated Shop Support

  • Franchise Business Manager
  • Inventory and labor controls
  • Customer concern hotline
  • National & Regional meetings
  • Product mix and food cost analysis
  • Sales building and business planning support


Marketing and Promotion

  • Point of Sale materials
  • Local Marketing Funds
  • Recipe development
  • Product-specific promotions and LTOs
  • National marketing